What's the difference between exclusive and shared roofing leads?

A shared lead is sold to several roofers at once. An exclusive lead is yours alone. Shared leads look cheaper per lead, but they cost more per job, because you're racing four other companies to the phone, getting pushed into price wars, and often calling people who already booked someone else. Exclusive leads close at a far higher rate, which is what actually matters.

The math nobody shows you

Say a shared lead is half the price of an exclusive one. Sounds better. But if five roofers buy it, your odds of winning that job fall by roughly the same factor, and the buyer, now fielding five calls, shops on price. Your real number is cost per booked job, not cost per lead. On that number, shared leads usually lose.

Speed and exclusivity compound

When a lead is yours alone, a fast response wins it cleanly. When it's shared, even a fast response lands you in a bidding war. Exclusivity plus speed is how you book at full margin instead of grinding for scraps.

Where it gets hard

Anyone can say “exclusive.” Actually sourcing a steady, reliable flow of exclusive, geo-targeted leads, one roofer per area, is the hard part, and it's the product. That's what you're really buying.