Why isn't my roofing website getting leads?

If your site gets visitors but few calls, it's leaking leads. The five usual culprits: no lead form (a phone-only call to action), a slow or hidden call button on mobile, inconsistent contact information, generic copy with no proof, and a slow-loading page. Each one quietly drains people who were ready to reach out.

The five leaks

No lead form means every visitor who won't call right now, the after-hours browser, the researching spouse, has no way to convert. A buried or slow mobile call button loses the ones who would call. Inconsistent or wrong contact details split your tracking and send some calls nowhere. Generic copy with no photos, reviews, or specifics gives no reason to choose you. And a slow page loses people before they ever see your offer.

Why this matters more than traffic

You're paying for visitors one way or another. Plugging these leaks lifts the leads you get from the exact same traffic, which is the cheapest growth there is.

Where it gets hard

Spotting a leak is easy. Building a site that both ranks in Google and converts visitors, then measuring and improving it over time, is the real job. A pretty site that doesn't convert is just as expensive as no site at all.